1. Emotionally irresistible (that’s the image’s appeal)
2. Intellectually stimulating, interesting
3. Arousing curiosity (that’s to pull the casual glancer in)
4. Worth the investment of money and time (that’s the “What’s in it for me?”)
5. The screen is the wrong size, no matter how big it is. You can’t see it intimately as if it were in your hands
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